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Report
of Rosenow, Spavacek Group, Inc.
to the San Marcos City Council September, 1998
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I.
Purpose of the Economic Development Plan
- Expand employment
base
- Capture anticipated
growth in the North San Diego County
- Balance municipal
revenues and expenditure needs
II. New Market Demand
- Industrial opportunities
- Retail opportunities
- Office opportunities
- Hotel opportunities
- Economic development
tools
III. Strategic Plan
- Expand employment
base
- Proactively
aid in business retention and expansion
- Recruit San
Diego based industries to San Marcos
- Capture anticipated
growth in the North San Diego County
- Protect city's
successful retail-quasi-retail clusters
- Expand sales
tax revenues by developing new retail centers
- Rehabilitate
older retail centers
- Encourage older
retail centers
- Increase transient
Occupancy Tax revenues by attracting hotel development
- Balance municipal
revenues and expenditure needs
IV. 5-Year Business Plan
- Roles and responsibilities
- Organizational
activities
- 5-year implementation
plan
1998–1999
Economic Development Plan
Complete Report
is available at San Marcos City Hall
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