San Marcos Economic Development Corporation   

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Report of Rosenow, Spavacek Group, Inc.
to the San Marcos City Council September, 1998

I. Purpose of the Economic Development Plan
  • Expand employment base
  • Capture anticipated growth in the North San Diego County
  • Balance municipal revenues and expenditure needs

II. New Market Demand

  • Industrial opportunities
  • Retail opportunities
  • Office opportunities
  • Hotel opportunities
  • Economic development tools

III. Strategic Plan

  • Expand employment base
    • Proactively aid in business retention and expansion
    • Recruit San Diego based industries to San Marcos
  • Capture anticipated growth in the North San Diego County
    • Protect city's successful retail-quasi-retail clusters
    • Expand sales tax revenues by developing new retail centers
    • Rehabilitate older retail centers
    • Encourage older retail centers
    • Increase transient Occupancy Tax revenues by attracting hotel development
  • Balance municipal revenues and expenditure needs
IV. 5-Year Business Plan
  • Roles and responsibilities
  • Organizational activities
  • 5-year implementation plan

1998–1999 Economic Development Plan

Complete Report is available at San Marcos City Hall



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